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A market that is growing and expanding at a drastic pace

India is the fastest growing online marketplace in the world. And without that, the vast number of Internet users (240 million) will reach more than 700 million people in a few years. The growth of access opportunities through broadband channels is just beginning, electronic money and card payments are being introduced into circulation, the e-commerce market is booming (although so far 70% are working for cash). Applications on the phone for local users are more familiar and more precise than Internet services. To get the best applications software you must check, Download India – Best Software & Apps. Together with the constant increase in the standard of living of the population and the increase in the proportion of the middle class, this gives bright prospects for companies operating in the local market. A potential audience of one billion people, even with its current poverty and weak purchasing power, can generate huge financial flows.

The risks of working in India are as follows

This reduces the cost of labor in the country to a minimum and gives rise to constant attempts by residents to make analogs of different successful Internet projects. While such efforts are not very successful, but you need to be prepared that followers and clones will appear instantly. The poverty of the population and solutions and products should be as cheap as possible. Otherwise, they will be impossible to sell. The business climate in the country is not the most favorable in particular, and the number of local investors is minimal.A vast amount of languages, castes, peoples, and cultures are present in this country. Launching an advertising campaign for India as a whole is impossible. Something that will be popular with one group of people may alienate another.The legislative restrictions of the government of the country obliged to carry out all calculations in Indian rupee, even through card accounts, through local banks. This increases the cost of operations and immensely slows them down.

General Information about Country

The economic situation of the country is contradictory. On the one hand, India is one of the richest countries in the world regarding mineral reserves. There is coal (the fourth part of the world’s proven reserves), iron, manganese, bauxite, mica, chromate, gold, oil, gas. Agricultural land accounts for 55% of the territory of India. The country independently produces rockets and software (the city of Bangalore is one of the world’s largest centers for the export of software). On the territory of the country are located the research centers of the world’s largest transnational companies (for example, the center of Daimler Chrysler). And at the same time, India is an agrarian-industrial country, 2/3 of the world’s poorest people live here. Moreover, it is developed, and the impoverished and backward south differ significantly.